The Effects Of Internet On The Creation Of Celebrity Cult In The Popular Sharing Areas And The Fan Consumption Culture

With the rapid spread of the Internet in the world, there are celebrities emerging in this media environment. These celebrities have a very large fan mass. The fan mass has their own specific consumption habits. In this study, the creation of celebrity cult on popular sharing areas of Internet and its effects on fan consumption culture were examined. For this purpose, two famous Katy Perry and Justin Bieber who have the most followers in the popular sharing areas of the Internet are considered as case studies. As a result, the internet is highly effective for both celebrities to become cult. It is also concluded that celebrities who have become cult have also affected the consumption of their fans