A RESEARCH ON FINDING THE DIFFERENCE BETWEEN SHOPPERS AND NON-SHOPPERS FROM GROUP BUYING SITES

Group buying sites where a large number of products or services are offered for sale with high discounts for a limited period of time have become more critical nowadays due to the diversity of online shopping and the increasing importance of businesses. "Group Buying Sites", one of the new business models of the online platform, offer high discounted daily opportunities to its users. This new business model, which can be used as a new advertising tool for businesses, has achieved great success in a short time and has attracted the attention of researchers and practitioners. Because there are no studies on the possibility of the studies in the literature to deal with the group buying sites more in the context of the firms, the limitations of the daily opportunity usage in our country and the discovery of the opportunistic user profile in our country, the consumers who shop at the group buying site of this study have psychographic, attitudinal and motivational factors in order to uncover the difference