The Emergence of the Term ‘Russian Bear’

In this study, after in general mentioning the place of the bear, which is among the symbols of Russia, in Russian and Turkish mythologies, it will be referred to the emergence of the term ‘Russian bear.’ ‘Russian bear’ has been used from time to time as a means of international relations, from time to time as a means of war propaganda and as a means of national identity. Russian and Russian leaders are portrayed and have been portraying in the "bear", especially in cartoons, telling a lot with a few words, drawn to convey controversies in the political arena. Visual elements will also be included to explain how the 'Russian bear' has changed from the past to the present and how it has become a symbol of the Russian. It will be mentioned, how this metaphor, not created by Russian society, has become a national symbol, used by the Russians to promote this symbol as an advertising medium on the commercial scene, as well as to promote their culture. There will be samples from the cartoon which is very popular in today's Russian, bearing the same name as the 'Masha i Medved', one of the popular tales of the Russians. Talking about the bear in this cartoon, which is also shown in our country and achieved a considerable reputation, It was aimed that the description of the bear in the Russian folklore would be more understandable. It will also include visual elements and describe the transfer of the cultural values of the Russians to the new generation through this bear