THE EFFECTS OF THE INCREASE IN THE NUMBER OF UNIVERSITY STUDENTS ON THE GROWTH OF THE MOVIE INDUSTRY IN TURKEY

While the number of universities in Turkey has increased from 76 in 2002 to 193 in 2015, the number of university students has increased from 1.8 million to 6 million. During the same period, the annual number of movie theater audience has reached to 60 million from 20 million. In the related literature, although various determinants of the tendency of going to movie theater has been elaborated, the effect of the change in the number of university students has not been examined yet. This paper empirically investigated the boom in the number of university students and show that it has a positive effect on the movie sector expansion