The Impact of Service Performance in Package Tours to Slow Cities on Tourists’ Satisfaction and Behavioral Intention: The G？k？eada Case

The performance impact of services on the package tours offered by tour operators and travel agencies on the development of tourism cannot be ignored. The positive performance of the services offered in package tours can contribute to the national and international marketing and promotions of the destinations. G？k？eada became a member of the Cittaslow International in June 2011. Thanks to organic farming activities carried out on the island since 2002 and agricultural and gastronomic tourism practices carried out since 2008 in particular, G？k？eada offers its guests a unique natural environment. This research aims to investigate the impact of service performance of the trips to G？k？eada on the satisfaction and behavioral intentions of tourists. A survey was conducted to collect data and 770 valid surveys were evaluated. During the data analysis phase of the survey, the frequency and percentages of the demographic information of the tourists were examined. Structural Equation Model was used to test the research hypotheses. The research has shown that tourists are satisfied with the service performances of accommodation, catering, transportation, shopping, leisure activities and tour guides. The high level of satisfaction that tourists experienced from the performance of accommodation, catering and transportation services has had a positive effect on their behavioral intentions