SOCIAL CAPITAL FROM THE PERSPECTIVE of SALES EMPLOYEES

Communication in our age is deemed to have a central role for business trade. And intrinsic dynamics of formal and informal communication at the workplace have been specifically critical for economics, business management and sociology. In this study, sales employees who happen to be in the core of business communication are put under the lens in terms of social capital they accumulate. Pros and cons of social capital are presented with an interdisciplinary perspective and through a field research study. It has been found that tangible and intangible benefits provided by social capital appear to be appreciated by sales employees to a great extent, yet the social capital that has been thought of a sole positive value could become negative with time. The study, furthermore, opens a discussion about how social capital can be effectively practiced by employees both at their workplace and in their social lives