Investment Decisions of Women in Punjab towards Different Investment Avenues – A Factor Analysis Approach

Investment is made with the expectation of some progressive return in the future. An individual has a wide range of prospects for the utilization and investment of their available funds. It becomes crucial to take the correct decisions where to invest the money in order to obtain maximum returns. The present paper aims at studying various factors that influence the women investors of Punjab while taking their investment decisions. For the purpose of the study, primary data was collected through stratified random sampling technique from 500 women investors of Punjab spread over 10 major cities i.e. Amritsar, Jalandhar, Ludhiana, Patiala, Bathinda, Moga, Fazilka, Mohali, Gurdaspur and Hoshiarpur. Personal interview method was used to collect the primary data. Statistical analysis of data was done by applying Descriptive Statistics and Factor Analysis Technique. The study found that four major factors influenced the investment decision making of the women investors of Punjab