Korean soap operas in Latin America a cultural studies approach

The Korean soap opera consumption in Latin America is part of a phenomenon of cultural globalization that characterizes the social world nowadays. In this article the topic is addressed from the Cultural Studies research field, with the objective of analyzing the intercultural communication that is evidenced in the penetration of this product on different Latin American countries\cultures\ audiences; such as the Mexican, Peruvian, Paraguayan, Argentinean, among others. It is a genre of fiction that has not only captivated groups with different sociologic characteristics, but has also helped with the construction of a symbolic bridge that diversifies the communication channels deepening the dialogue between Korea and Latin America