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- 2015
Evaluation of Retailers Behavior in Forming the Consumer TrendKeywords: To test this assumption, the researcher worked on an Empirical Study with a sample of 150 independent retailers in Sana'a City, a questionnaire has been distributed, etch one represents the opinion of one independent retailer, and only 102 questionnaire were retrieved. Abstract: This study aimed to evaluate the behavior of independent retailers in forming the yemeni consumer trend towards concessional domestic goods, the researcher was assumed that each of (the availability of domestic goods in stores), (Advice given by the owner of a retail store to the consumer) and (the attitude of the retailer from the price and the profit) have an impact in forming the consumer trend.
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