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- 2017
An empirical study exploring body perception and apparel fit preferences for South African womenKeywords: The findings are that the most prevalent body shapes assessed by a panel of experts, from a 3D rotational point cloud surface image derived from 3D body scans taken of the subjects were triangular/pear and rectangular. Conversely, this contrasted with the same perceived body shape in which the majority of subjects saw themselves as an hourglass, followed by the rectangular and triangular body shapes. Abstract: This empirical study examines the body shapes and apparel fit incongruities experienced by a convenience sample of South African women (n=155), aged 20 to 65 years. Also examined was the extent to which apparel manufactured using the currently-available/in-use sizing systems accommodate the women’s ready-to-wear apparel sizing and fit requirements.
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