Research on Educational Television Development Strategy Based on E-Learning

Educational TV is an important platform and communication medium serving all kinds of education, teaching services and lifelong-learning needs. Under the background of Internet era, the disadvantages of traditional educational TV, such as information flow, single program content and vague target audience ,are becoming increasingly more obvious, and the future development of educational TV faces difficulties. Compared with the features of E- learning ,this paper analyzes the function and insufficiency of educational television ,and suggests that education TV needs to be more interactive, personalized and digitalism in the future.