Analysis of Influencing Factors of Knowledge Sharing in the Virtual Academic Community: Based on the Motivation and Demand Theory

Virtual academic community is an important position for academic exchange activities of contemporary academic users, while knowledge sharing and communication are the key to its survival and development, as well as its core value. Based on the influence of the characteristics of the virtual academic community on the content of knowledge sharing, the paper integrated the motivation and demand theory, and established the influencing factor model of knowledge sharing in the virtual academic community. The results show that pleasure in helping people, trust and social connections have the significant positive influence on knowledge sharing behavior, Trust and social connections have the significant positive influence on knowledge sharing quality of members in virtual academic community, and reputation and reciprocity have little influence on knowledge sharing quality.