Two-Sided Market Pricing in Operations Management: Review of Current Literature and Research Directions

With the rapid evolution of Internet technologies and the popularization of smart technologies, various two-sided markets have sprung up in different fields. Due to its special network externalities and the huge impact on traditional markets, two-sided markets have aroused great concern of academics to the two-sided market theory. In recent years, many scholars in the field of operations management also turn their attention to two-sided platforms. The research on operations management strategies for two-sided platforms needs to incorporate multidisciplinary theories rather than relying solely on research in a single discipline such as economics. As one of the main strategies of operations management, pricing in two-sided market becomes a mainstream research issue. Based on the development of two-sided market theory, this article reviews the studies on two-sided market in operations management in recent years, from the perspective of whether the two sides enter the market simultaneously.