The Application of Online Halal Label Among Food Manufacturer Behavior Toward the Halal Label System in Malaysia

This paper will address the determinants and identify the sources of awareness of Muslim consumers on halal products or foods. It is argued that many things can lead to awareness of halal products or food unfortunately, most of the previous studies only focused on halal certification logo. Many problems are associated with halal logo (labeling) as the only source of awareness for Muslim consumers on halal. This logo is also yet to be empirically proven as well. This paper delves into other sources that can bring about awareness of Muslims on halal products in order to fill the void. There were two types of variables in this theory which are independent variable that include the effort expectancy, social influence, performance expectancy and facilitating condition and dependent variable was the application of online halal label among food manufacturer behavior toward the halal label system in Malaysia.