Conspicuous consumption means consumers prefer to buy expensive items to
show their wealth and status to society. This study objective is to develop a
framework that connects conspicuous consumption variables with the aspirations
and consequences and to test the model among the migrant blue-collar workers
located in the GCC countries. Primary data was collected with a structured
questionnaire from 400 blue-collar migrant workers in GCC countries. Eight
hypotheses were formed and tested by using factor analysis and structural
equation model analysis. The study concluded that blue-collar expatriate
workers exhibit a high level of lush luxury behavior to gain family and social
acceptance, which is one of the best ways of expressing themselves; however these are attained
at the cost of financial sustainability of personal wellbeing.
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