阿拉善盟节庆旅游发展研究——以越野英雄会为例
Research on the Development of Festival Tourism in Alxa League—Take the Off-Road Hero Club as an Example

随着旅游业的大力发展，阿拉善盟紧随国家旅游大发展的号召，举办特色的民俗活动促进旅游经济的增长，目前越野英雄会作为每年举办的大型节庆活动之一，即解决了本地区居民的就业问题，同时也促进了当地的经济发展。然而，越野英雄会也存在很多极为应该重视的问题，会场硬件设施不完善、后期剪辑宣传不到位等，以至于活动本身对地区的影响大打折扣，因此对英雄会场进行改善经营和完善设施十分必要。本文将以越野英雄会的举办为研究对象，从硬件设施、节庆文化、宣传水准、以及基础设施的破坏几个方面来论述越野英雄会节庆活动的举办存在的一些问题，在此基础上提出了针对性可行的改善方案，从而希望可以将该项活动实现利益的最大化。以此期望对阿拉善盟其他节庆活动的举办起到可借鉴意义。
With the vigorous development of tourism, Alxa League, following the call of the great develop-ment of national tourism, holds special folk activities to promote the growth of tourism economy and achieve the effect of cultural dissemination. At present, the cross-country hero association is one of the major festivals held every year, which solves the employment problem of the residents in the region and promotes the local economic development. However, there are a lot of problems that should be taken seriously in the cross-country hero’s meeting. The hardware facilities of the venue are not perfect and the post-editing propaganda is not in place, so that the influence of the event itself on the region is greatly reduced, so it is necessary to improve the management and facilities of the hero’s venue. This article will take the holding of cross-country hero association as the research object, from the hardware facilities, festival culture, propaganda level, and infrastructure damage several aspects to discuss some problems in the holding of cross-country hero association festival activities, on the basis of which put forward a targeted and feasible improvement plan, so as to hope that the event can achieve maximum benefits. It is expected that the holding of other festival activities of Alxa League can be used for reference.