自媒体环境下医患舆情S型曲线演化模型研究
The Study on the S-Curve Evolution Model about Doctor-Patient Public Opinion in We Media

以“生命周期理论”和“逻辑斯谛方程”为基本理论依据,构建医患关系网络舆情S型曲线演化模型; 以“陕西榆林产妇坠亡案”为议题,借助SPSS序列2次编程法进行S型曲线拟合.分析不同时间段医患舆情热值的变化趋势,提出医患关系演化的4个阶段及其特征.最后从涉事方、政府和舆情演化阶段3个视角提出建议,为进一步研究医患关系及医患舆情预警提供支撑.
Based on the Life Cycle Theory and Logistic Equation,constructs an S-curve evolution model of internet public opinion about doctor-patient relationship.Based on the case of maternal death in Yulin County,Shanxi Province,uses Secondary Programming method of SPSS to fit S-curve.Analyzing the tendency of change of doctor-patient public opinion heat value at the different periods,puts forward the four stages and their characteristics to the doctor-patient relationship evolution.Finally,recommends respectively from three perspective of from the parties involved,the government and the public opinion evolution stage to provide support for further research on doctor-patient relationship and early warning of doctor-patient public opinion