BALANCED REPORTINGIN THE CAMPAIGN FOR PARLIAMENTARY ELECTIONS IN 2016 ON TELEVISION WITH NATIONAL CONCESSION IN THE REPUBLIC OF CROATIA

Sa？etak The paper analyzes characteristics of television reporting during thepre-election campaign for the early parliamentary elections in 2016, on the principle of balanced reporting and equal representation of the two largest political rivals, the Croatian Democratic Union and the National Coalition, in the central news programs on the Croatian Television, at RTL and Nova TV. There were 75 elective blocks analyzed for 64 440 seconds. The sample is representative. Electoral blocks are separated by a graphic package. They emitted 1327 tonal fragments for 32,890 seconds. The results showed slight deviations from the principle of equal representation in duration and the number of statements at all three televisions. Similar results are also seen in the representations of the presidents of the largest parties, of Andrej Plenkovi？ from the Croatian Democratic Union and Zoran Milanovic from the Socialist Democratic Party (National Coalition)