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-  2019 

Design thinking approach in business education

Keywords: business education, design thinking, higher education, problem-based learning

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Abstract:

Sa?etak The purpose of this paper is to explore recent literature in order to better understand the connection between design thinking approach and business education. Various scientific papers show that business education on higher education level is often ineffective and without satisfactory results. In the last decade, there have been ongoing discussions about new and innovative teaching methods that can transform business education, from a traditional model, which is focused on the adoption of theoretical knowledge, towards an experiential model, which is based on practical learning. While design thinking as a problem-based learning approach is becoming increasingly attractive for business education, it has not yet been sufficiently recognized and discussed in the field of management. The literature review conducted in this paper shows that researchers have a strong bias towards employing qualitative research methods such as case study, while rigorous quantitative research is lacking. In order to contribute to the body of knowledge in the field of business education, we propose a conceptual model as a framework for future impact studies based on design thinking approach. Furthermore, different organizational models on a higher education level for providing design thinking content are identified and structured into three different concepts

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