PRINCIPLES OF A SUCCESSFUL COMMUNICATION IN HEALTH-CARE

Sa？etak Quick technological development in the society, the appearance of new media and social networks has influenced the style and ways of communication in the health-care organizations. Doctors of medicine, medical staff and other participants are faced with a larger amount of information about the patients and therefore are forced to quick changes in communication. New techniques of communication have become a challenge for the health-care workers. This has influenced the change of programmes in the academic study of this interdisciplinary subject but also the appearance of numerous other forms of communication. A successful cure today and in the future is and will be based on a successful communication with the patients. That relationship is a challenge to the health-care institutions, medical staff, but also to the whole society