CORPORATE SOCIAL RESPONSIBILITY (CSR) IN THEORY AND IN PRACTICE. SELECTED ISSUES

Sa？etak The increased interest in creating socially responsible business model results from various reasons. The most important ones include: recently frequently acceptable need to apply the so-called sustainable development concept, need for civil society development, increased clarity of business activity and its consequences, including elimination of corruption and unethical behaviour in business and implementation of good practices in relations with a wide group of stakeholders. The study aims at analysing selected issues related to CSR from the point of view of theoretical assumptions, as well as business practice, and presenting the importance of CSR concept from the point of view of social and economic stability