THE CONCEPT OF THE INTERNET PLATFORM BUSINESS MODEL FOR COOPERATION FOR THE MARITIME CULTURE IN SZCZECIN

Sa？etak The purpose of this article is to present the concept of the internet platform business model designed for cooperation for maritime and sailing culture. The task of this platform will be the integration of different groups of stakeholders involved in the creating and sustaining maritime and sailing culture. It’ll be also a place of cooperation between the cultural and business sector for the implementation of the objectives of Corporate Social Responsibility (CSR) in the area of promotion and dissemination broadly understood maritime culture in this region. The internet platform for cooperation for the maritime and sailing culture would enable undertaking activities in the area of creating and cultivating the city's tradition, as well as activating and integrating the local society around the broadly understood maritime and sailing culture. While conducting the research, the survey method and the Business Model Canvas method were used