MODEL FOR ONLINE WEB REPORTING SYSTEM OF BOOKKEEPING SERVICE AND EFFECTS THEREOF

Sa？etak One of the key problems of modern bookkeeping services (BS) is actually an old problem, known as ''Mini – Max'', i.e. how to process business data in real time with as few employees as possible and how to provide the contracted service to as many business operators (clients) as possible. The larger the BS, the bigger the problem, because in that case it provides service to more clients and has more employees. Regardless of the fact that BS's clients are mainly small business operators, they have become growingly demanding when it comes to the expected quality of service. This is due to the fast development and great opportunities of the web and mobile technologies and also to the growing need for information on doing business in real time.. In order to meet clients' needs the best way possible, and achieve optimal level of employees' productivity BS definitely needs transformation of its information system from a closed system to the ona that is open to clients through application of web technology and 24/7 accessibility in real time. In line with the above, this paper primarily aims to demonstrate the conceptual model for the newly established interrelation and feedback between BS and its clients in real time. The model is based on implementaion of web application, it provides solutions to the abovementioned problems, has a great potential, and opens new possibilities and functions both to BS and its clients. The second goal is to describe the model and the effects of application of online web reporting system to the clients of the selected larger BS