IMPACT OF SOCIAL NETWORKS ON THE EMPLOYMENT PROCESS IN THE REPUBLIC OF CROATIA

Sa？etak Social networks such as Facebook, LinkedIn, Instagram and others are packed with information that can be helpful when making a hiring decision. Employers use social networks as a useful tool to help them gather additional information about a candidate who is applying for a job, without requiring additional costs or interacting with the candidate themselves. At the same time, employers are using social networks to advertise job vacancies and to reach a quality workforce faster than their competitors. Whether social networks are used to support the traditional recruitment method or primarily to attract candidates, they are a valuable tool in the recruitment process. In order to study the impact of social networks on the employment process among employers in the Republic of Croatia, a survey was conducted on the use of social networks for employment purposes. The survey results show that the size of the employer and the problems with finding a quality workforce do not affect their views on the use of social networks for employment purposes