Analysis of Profession Reputation as Possible Indicator of Crisis in Public Relations

Sa？etak The findings of relevant research conducted in European countries, as well as diverse eminent authors of books and handbooks on public relations and reputable communications experts have pointed out the problem of the tainted reputation of public relations. It is precisely these attitudes that were the reason for conducting the research “Perception of the identity, image and reputation of public relations”, whose goal was to learn how various groups of people – PR experts, communications students, and adults who do not deal with public relations – perceive the stated profession. The paper presents the key findings and conclusions of the research, providing detailed insight into this issue