PERSONAL DYNAMIC CAPABILITIES IN THE CONTEXT OF A CORPORATE SUCCESS

Sa？etak The aim of the paper is to asses if/how the concept of dynamic capabilities (DC) can be applied to personal level, specifically to people oriented at dynamic career in corporations in Europe. The paper is conceptual in nature, and it is based on, on the one hand, a literature review in relation to dynamic capabilities, and, on the other, results of unstructured interviews conducted with young people enrolled in postgraduate studies in the area of Business English. Our study suggests that personal dynamic capabilities are very important for career in nowadays corporations and they are based on such people attributes as: ability to work hard and learn, strong intrinsic motivation, good knowledge of English, ability to work in teams, flexibility, change and ambiguity tolerance