THE IMPORTANCE OF USING ICT IN THE RURAL TOURISM OF THE ZADAR COUNTY

Sa？etak Rural tourism, as a new way of tourism evolved from the combination of ecotourism and agro-tourism, has been considered as good way of economic and social revitalization in the world. We can say that ICTs are necessary components of doing business in rural tourism. This article shows the usage of basic ICTs in rural tourism of the Zadar County. It is therefore necessary to encourage stronger collaboration between all relevant institutions in order to implement ICT in rural tourism which can make Croatian tourism much more competitive. The aim of this article was to determine importance of ICTs in the future of rural tourism development in Zadar County