DO UNIVERSITIES AND STUDENTS NEED TO BE ENTREPRENEURIALLY ORIENTED? A LITERATURE REVIEW*

Sa？etak Entrepreneurial orientation is a theoretical concept defined by three dimensions: innovativeness, proactivity and risk-taking. Entrepreneurial orientation researchers suggest that entrepreneurial orientation is a concept that pervades through all organizational levels of the company (Wiklund and Shepherd, 2005; Wales, Monsen and McKelvie, 2011). Although focus of early research on the concept has been oriented on the company level and its influence on profitability, cotemporary research has put much accent both on research of individual entrepreneurial orientation, as well as on research of entrepreneurial orientation of non-profit companies. Having on mind the fact that contemporary university should be an incubator of practical and applicable knowledge, but also being aware of many practical dimensions related to university management, in this paper we will focus on investigating whether there is a rationale for incentives for universities and students to be more entrepreneurially oriented by systematizing the findings of research papers whose focus has been on measuring individual entrepreneurial orientation of students and on researching different dimensions of entrepreneurial orientation of universities