THE IMPACTS OF OPEN INNOVATION STRATEGIES ON INNOVATIVE PERFORMANCE: THE CASE OF COLOMBIAN FOOD AND BEVERAGE FIRMS

Sa？etak The Open Innovation theory has received great attention in the international literature, but their study is non-existent in Colombia′s academic spectrum. In this sense, the aim of this paper is to fulfil such academic gap by the identification of the open innovation strategies effects on firm′s innovative performance, measured by the share of innovative sales. The partners and objectives of cooperation were the main open innovation strategy used for the estimations. The analysis was made taking into account three different novelty levels of innovations. We conducted the analysis with a sample of 1404 Colombian agrifood industries, finding that in early stages of the innovation process the main strategy of open innovation to impact firm′s performance is to cooperate with suppliers. Meanwhile, at a radical level, cooperation with the objective of R&D is the key OI strategy to improve the innovative performance