BUSINESS ETHICS - CHALLENGE FOR MANAGEMENT AND EDUCATION

Sa？etak In today's globalization process and economic crisis, the realisation of ethical principles is of utmost importance, since ethics may appear as the crucial factor in terms of comparative advantages. Paper will show changes in long-term period by comparing results from researches conducted in 1996, 2007 and 2015. Survey is conducted among students of Faculty of Business and Economics at University at Zagreb, as future active participants in Croatian economy. Research results could indicate changes in business behaviour ethics with respect to possible business situation under consideration among students. We must not neglect ethical principles in specific areas where it would be desirable even to exceed the existing formal standards (like, for instance, in the area of environmental protection), thinking of life conditions for future generations. On long term basis, results could influence treatment of ethical issues through the process of management education