CONSUMER PROTECTION IN THE REPUBLIC OF CROATIA AND IN THE EUROPEAN UNION

Sa？etak The rise of the movement for the protection of consumers throughout history was led by several principal researchers, who have greatly influenced the development of the consumer protection on the territories of the Republic of Croatia and the European Union. Having signed the Stabilisation and Association Agreement, Croatia has committed to harmonize its consumer protection policies with the ones that are most effective in European Union. This paper presents the legal frame of the consumer protection in Croatia, with special attention given to the obligations of retail entrepreneurs. The awareness of Croatian consumers regarding their rights, but also obligations, towards merchants is described, and special emphasis is given on the state of commerce and consumer protection on the Croatian market. The elaboration of the current condition of trade and consumer protection in Croatia is complemented with the example of bad practice in the field of consumer protection in Croatia