In the automotive industry, lean projects and innovation creation come to life by being
updated under the control of systematic interdisciplinary process flows. The
lean product development process that changes the shell, defined under the
light of the variables created by the competitive conditions, is today measured
by the value flow efficiency and the global market spread of the final product.
Consequently, the lean product development approach, which aims to identify and
purify all the wastes that do none value or create value to the system or cause
burdens in the new product development process, is shaped by step-by-step
approvals in the flow. In the main automotive industry company practices within
the scope of the research (3 national, 3 international), the beginning of the
concept of lean in design is to define and optimize the steps in the product
development process under the value stream map. Therefore, the product function
for which the customer has paid for, the function of the new product or the
physical structure used to meet the needs in question, the comfort, life,
experience, innovations of the scope that constitute the new product concept
are planned and verified and implemented in the simplified automotive design
stages at the beginning of the lean product development process. In this
research, initial automotive design objectives and stages are at the focal
point of the innovation and added value creation brought by the concept of “lean” approach. The research is modelled on the
determination of steps
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