中小学教师形象的媒体话语建构——从污名化到信任危机 Studies on Discursive Construction of the Image of Teachers in Elementary Middle Schools—From Stigmatization to Crisis of Trust
以“阜宁师范小学”的报道作为分析对象，采用批评性话语分析的方法，本研究从文本、话语实践和社会实践三个层面探讨了网络媒体所建构的中小学教师形象及其话语策略以及中小学教师污名化背后隐藏的社会文化语境。研究发现，在“阜宁师范小学”事件中，网络媒体通过标题、谓语指示策略、互文性等手段将中小学教师群体塑造成“残暴专横”“道德缺失”的形象。中小学教师的职业角色、网络媒体的偏见性报道等因素与中小学教师的污名化和社会对教师的信任危机密切相关。
Based on Critical Discourse Analysis and taking the report of “Funing Primary School” as data, this study explores the image of teachers in primary schools constructed by network media and discovers discursive strategies and social context behind stigmatization in three levels: text, dis-course practice and social practice. Results show that in the event of “Funing Normal Primary School” strategies like titles, predicate strategy, and intertextuality are used to construct teachers’ images of brutal and moral deficiency. Stigmatization and crisis of trust on teachers are closely related to factors such as the professional role of primary and secondary school teachers, the tradition of excessive positive publicity by mainstream media and the prejudicial reporting of online media.
