基于Netlogo仿真的农产品在线营销模式研究
Agricultural Products Online Marketing Model Based on Netlogo Simulation

2019年末，受疫情影响，以及农村与城市消费者双方固有的信息不对等情况。建立了以农产品为核心的在线营销模式，打破传统信息僵局，解决农产品滞销问题。本文主要是针对建立平台的可行性，使用Netlogo仿真系统进行平台运营仿真，对仿真结果提出：1) 重心放在城市端用户引流；2) 提高农村用户的合作议价，提高平台承载能力。
In late 2019, affected by the 2019-nCoV, and the inherent information imbalance between rural and urban consumers, the online marketing model with agricultural products as the core has been established to break the traditional information deadlock and solve the problem of unsalable agricultural products. This paper mainly aims at the feasibility of establishing the platform, uses Netlogo simulation system to carry out platform operation simulation, and puts forward the simulation results: 1) The focus is on attracting urban users; 2) To improve the cooperative bargaining of rural users and enhance the carrying capacity of the platform.