基于SD法的步行街商业招牌分析——以合肥市淮河路步行街为例
Analysis of Commercial Signboard of Pedestrian Street Based on SD Method—Taking Huaihe Road Pedestrian Street in Hefei as an Example

近年来城市街道景观成为城市建设与发展过程中的一大研究热点，招牌作为街道景观组成的一部分，在提升景观质量和改善城市环境方面有着很大作用。本文以合肥市淮河路步行街的商业招牌为研究对象，采用SD法对其长宽比、招牌颜色、字体颜色、字体样式、字体比例五个方面进行照片采集与整理，并发放问卷对受访者进行心理测评，定量与定性分析后得出结论，提出合肥市淮河路步行街商业招牌的优化策略。
In recent years, urban street landscape has become a research hotspot in the process of urban construction and development. As a part of street landscape, signboards play a great role in improving the quality of landscape and urban environment. Taking the commercial signboard of Huaihe Road Pedestrian Street in Hefei as the research object, this paper adopts SD method to collect and sort out the five aspects of its length width ratio, signboard color, font color, font style and font proportion, and issues a questionnaire to evaluate the interviewees’ psychology. After quantitative and qualitative analysis, it comes to a conclusion and puts forward the optimization strategy of the commercial signboard of Huaihe Road Pedestrian Street in Hefei.