Competitiveness and sustainability of HRM activities in Croatia – CRANET survey results

Sa？etak The aim of the paper is to assess whether HRM practices in Croatia, as the newest European Union (EU) member country with only cca 20 years of free market economy which implies the change in the HRM philosophy, is heading towards more competitive or more sustainable HRM. In the theoretical part of the paper the characteristics of competitive HRM and sustainable HRM are provided. In the empirical part of the paper, using CRANET methodology, the survey of HRM practices in Croatia has been conducted in order to explore both competitiveness and sustainability of Croatian organizations’ HRM practices, coupled with a comparative analysis using CRANET survey 2011 results for EU countries