居民低碳消费选择及其影响因素研究——以镇江市为例
Research on Resident’s Low-Carbon Consumption Choice and Its Influencing Factors—Take Zhenjiang as an Example

镇江市作为中国低碳试点城市之一，探究其居民低碳生产消费行为及影响要素，对建设低碳城市具有重大意义。本文在相关文献的基础上，选择人口统计因素、个体心理变量、低碳消费行为相关知识、政策法规、产品因素、外部情境因素6个因素作为自变量。将上述6个因素分别对居民低碳购买行为、低碳使用行为和废弃物处理行为进行相关性分析，得出对居民低碳消费行为影响程度最大的是低碳消费行为相关知识，其它因素也存在一定的影响。
As one of China’s low-carbon pilot cities, Zhenjiang City’s exploration of its residents’ low-carbon production and consumption behavior and influencing factors is of great significance to the con-struction of low-carbon cities. On the basis of relevant literature, this paper selects six factors as demographic factors, individual psychological variables, knowledge related to low-carbon con-sumption behavior, policies and regulations, product factors, and external situation factors as in-dependent variables. Correlation analysis of the above six factors on residents’ low-carbon pur-chasing behavior, low-carbon usage behavior and waste disposal behavior is conducted, and it is concluded that the knowledge that affects residents’ low-carbon consumption behavior the most is low-carbon consumption behavior-related knowledge. There is a certain impact.