Effects of CSR, responsible gambling, and negative social impacts on perceived benefits and quality of life in gaming communities

This study investigated (1) the positive effects of a company’s corporate social responsibility (CSR) and responsible gambling (RG) strategies on residents’ perceived benefits and their quality of life (QOL); (2) the effects of residents’ perceived negative social impacts from casino development on their perceived benefits and QOL; and (3) whether these relationships are invariant across two gaming communities. We collected data from 458 residents of two gaming communities in the Gangwon Province of South Korea. The findings showed that economic CSR had the strongest positive impact on residents’ perceived benefits, followed by philanthropic CSR and supplementary RG. These factors also had significant indirect effects on residents’ QOL via perceived benefits. The negative social impacts factor was found to negatively influence residents’ perceived benefits and QOL. These relationships were statistically invariant across the two gaming communities. The current study offers a legitimacy and stakeholder theory-driven approach to examine CSR, gaming communities’ perceived negative social impacts and benefits from casino development, and QOL