Comparison of Printed Concert Programs at ACDA, ASTA, and Midwest Clinic National Conferences

This short-form article reports a content analysis of all school-based ensemble concert programs distributed at the 2015 national conferences of the American Choral Directors Association, the American String Teachers Association, and the Midwest Clinic. The purpose was to address perceptions that print and design expectations for the concert programs were elaborate and, therefore, beyond the means of schools and organizations with limited financial resources. Programs were analyzed for characteristics such as overall dimensions, number of pages, use of color and photography, letters of administrative or political support, and design intensity. Analysis revealed substantial differences between the aggregate concert programs by conference, as well as between the individually distributed programs. These differences indicate that norms for the three professional conferences afford conductors and sponsoring organizations varying flexibility to design and distribute conference concert programs. Data are examined to suggest opportunities for further flexibility