Positive Psychology and the legitimation of individualism

Positive Psychology (PP) has been firmly institutionalized as a worldwide phenomenon, especially in the last decade. Its promise of well-being has captured many people’s longings for solutions in times of significant social uncertainty, instability, and insecurity. The field, nevertheless, has been severely criticized on multiple fronts. This article argues that positive psychology is characterized by a narrow sense of the social as well as by a strong individualistic bias that reflects the core beliefs of neoliberal ideology. In this regard, the present paper aims to illustrate the extent to which individualism is essential to understanding the theoretical and empirical foundations of PP’s conceptualization of happiness. Additionally, the paper questions whether positive psychology and its individualist conception of human well-being are not themselves contributing to sustain and create some of the dissatisfaction to which they promise a solution