Representing Women ‘Our Way’: An English Language Teaching Television Programme in Sri Lanka

Abstract Research on gender representation in English textbooks reveals that messages about gender roles and gender identity transmitted through texts affect the future behaviour of children as they formulate their own roles in society. There is a limited number of studies on visual analysis of gender in textbooks and a dearth of such research on teaching materials in Sri Lanka. This study analyses a TV programme produced to teach school children English in order to uncover the ideological assumptions related to gender and gender roles embedded in the programme