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-  2018 

Scientists Joking on Social Media: An Empirical Analysis of #overlyhonestmethods

DOI: 10.1177/1075547018766557

Keywords: science communication,social media,Twitter,humor,benign violation theory

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Abstract:

The #overlyhonestmethods trend on Twitter is a space used by many scientists to peel back the curtain on their work and share observations and insights into the research world. We employ computer-assisted coding to assess the themes of 58,125 #overlyhonestmethods posts from January 7, 2013—the hashtag’s inception—to January 6, 2016. We additionally manually code a random sample of the census of tweets to evaluate the types of humor employed, as well as the targets of jokes and exclusivity of language. We offer analyses of this self-deprecating, insider conversation and an assessment of the associated ethical implications

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