The Critical Aspects of Value Migration from Volatile Business Models in the Digital Economy

Abstract Value is interdisciplinary and, in a broader context, is responsible for forming and bonding the expected configuration of the business model. A business model may allow for capturing value or losing it through inconsistency. It can capture value from customers and other stakeholders, such as investors. If a business model is consistent, then stakeholders believe in it and it attracts value. In practice, many business models are volatile, that is, unstable and highly susceptible to many factors, which make them incapable of ensuring success. This issue is an important area of scientific exploration, inasmuch as the issue of the volatility of business models and the associated negative consequences, in particular the migration of value, have been discussed to a limited extent. The article discusses the volatility of business models and its impact on value migration. Research into the volatility of companies operating in the digital economy listed on the alternative market of the Warsaw Stock Exchange has been presented. Key factors responsible for the volatility of business models of the companies surveyed have been shown in the context of value migration