Neuroscience and HR Concepts and Applications

Abstract Every company is created to address the need of the consumer that exists for a long time in the market and retain the leadership position in their market segment. Consistently companies are failing on this. Today companies invest a good amount of time and effort in building the state-of-the-art manufacturing and best of technologies for the ease of doing business. The core of all these to operate and implement is the people. How many companies are able to invest proactively on people to think better and find ways to retain their position. In my observation, the companies who invest more on people who can think better and come out of their limitation are able to reap the benefits. The neuroscience-based executive coaching consistently gives an ROI (return on investment) from 5 to 42 times based on the situation and ability to monetise and execute the new thinking