Mindset and Social Entrepreneurship: Japanese Self

Abstract This research is based on an extended study of Japanese self-initiated expatriate entrepreneurs (SIEEs) in Asia. Since 2015 the authors have explored various factors that influence SIEEs when setting up enterprises overseas, including the ability to take initiative; support and encouragement from family, a well-defined career anchor and exposure to overseas in the exploration stage of one’s career. An emerging trend is the desire to engage in social development activities, which has seen increasing numbers of Japanese leave well-paid companies at home to work in NGOs in developing countries. An extension of this can be seen in Japanese who choose to become self-initiated expatriate social entrepreneurs. This article focuses specifically on cases collected in Cambodia and attempts to explain how and why Japanese decide to become self-initiated expatriate social entrepreneurs in Cambodia using the concept of mindsets; entrepreneurial, social, sustainable and global. Initial research shows that some of these individuals exemplify the definition of sustainable entrepreneurship as they are creative and question the status quo in order to seek new opportunities for societal improvement (Bornstein, 2007) and have multiple mindsets behind their actions. This research paper shares the context, characteristics, and outcomes of Japanese self-initiated expatriate social entrepreneurs in Cambodia and concludes by suggesting how knowledge of these SIEEs can be used in higher education contexts in Japan to improve entrepreneurship education