Valuing time over money is associated with greater social connection

Can the trade-offs that people make between time and money shape our social relationships? Across three studies, utilizing self-report (N = 127; N = 249) and behavioral outcomes (N = 358), we provide the first evidence that the chronic orientation to prioritize time over money encourages greater investment in daily social interactions. For example, in Study 2, respondents who valued time spent 18% longer socializing with a new peer than respondents who valued money. These findings could not be explained by extraversion (Study 1) or by demographic characteristics such as age, gender, or socioeconomic status (Studies 1 to 3). Together, these studies suggest that valuing time over money facilitates social connection