The Demand for English Premier League Soccer Betting

Betting markets have grown considerably lately. Despite their impact on the economic importance of professional sports, they just received academic interest recently. This article determines factors affecting the amount of money bet as well as the number of matched bets placed on the largest European soccer league, namely, the English Premier League between 2009-2010 and 2015-2016. Data from the betting exchange Betfair suggest season progress, weekday, number of substitutes, both teams market values, as well as uncertainty of outcome to determine market transactions and, hence, the economic importance