‘Les pèlerins de la saison sèche': Colonial Tourism in the Belgian Congo, 1945–60

Belgium has often been labelled as a reluctant colonizer in the past. Yet, a meticulous analysis of tourist magazines, guidebooks, brochures, posters, and documentaries on colonial tourism in the Belgian Congo tells a different story. Travel literature was often teeming with pro-empire propaganda that emphasized the primitiveness of the Congo and underscored the civilizing mission. Tourism was, in this respect, not very different from the overtly positive framing of the Belgian colonial rule that was propagated by museums, monuments of colonial heroes, exhibitions, movies and schoolbooks. The aim of this article is to take the argument even further. Most research on colonial tourism is focused on the creation of pro-empire propaganda in tourist magazines and guidebooks, while the actual appropriation of this image by travellers of flesh and blood is often tacitly assumed or – even worse – taken for granted. Interviews with ex-colonials show that the reality was much more subtle, as the overly positive propaganda was not always swallowed hook, line and sinker