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ISSN: 2333-9721
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-  2018 

Culture, an excuse?—A critical analysis of essentialist assumptions in cross

DOI: 10.1177/1470595818793449

Keywords: Attribution,cross-cultural management,cross-cultural paradigms,culture discourse,essentialism,nonessentialism

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Abstract:

The essentialist cross-cultural management paradigm legitimizes a discourse that undermines the agency of people with different cultural backgrounds. The assumptions that underlie the essentialist conceptualization of culture are investigated from an attribution theory perspective. The assumptions are largely based on making culture a valid predictor of action at the expense of the actor’s agency. The manifestation of the essentialist discourse in an international management context is investigated through an attribution theory framework on project professionals’ accounts of intercultural encounters in large-scale construction projects. The analysis shows that culture is used as the cause of actions but also as a means to excuse that actor for his actions. The analysis further shows how the essentialist conceptualization of culture creates a framework for using culture as both a cause of actions and an excuse. The article provides a nonessentialist conceptualization of culture and shows how the assumptions it rests on undermine the assumption that culture is a valid predictor of action. The essentialist assumption of culture can shroud the issues that underlie the challenges currently attributed to culture. Therefore, managers are encouraged to move from an essentialist conceptualization to a nonessentialist conceptualization of culture

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