Investigating the Dark Side of Stories of “Good” Leadership: A Discursive Approach to Leadership Gurus’ Storytelling

Since the quest for locating an agreed upon prediscursive phenomenon behind the word “leadership” has proved fruitless, some researchers have suggested that leadership is an empty signifier to which many meanings can be attached. Taking this ontological shift seriously, rather than trying to locate leadership as a “thing” that is out there somewhere, it is perhaps better to investigate how meanings of leadership are constructed as in situ social practice. Adopting a discursive approach to leadership and using transcripts of a celebrity interview with management gurus Jack and Suzy Welch, this article analyses the stories they tell in which they provide normative accounts of what good leadership should be. Rather than taking these stories at face value, this article investigates both the way in which these stories are told as in situ social practice and the Discourses of leadership that are used as resources for storytelling and which are (re)produced in the storytelling. Findings indicate that while Jack and Suzy Welch do morally accountable identity work that presents leadership as heroic and positive, these stories also hide a darker side of leadership that is revealed in the analyses of wider societal Discourses that are invoked. The article closes with a call for a more critical approach to stories of leadership